Halo Top is now the
best-selling pint of ice cream in US grocery stores. But some
observers are taking situation with the ice-cream model’s advertising
its product as “healthy.”
Fans have embraced Halo Top for its promise that clients can
scarf down a pint of ice cream and nonetheless be healthy. Vanilla, for
instance, has solely 240 energy — for the complete pint.
“We comprehend it sounds too good to be true, so do not simply take our
phrase for it — dig in and see for your self simply how good healthy
ice cream can be!” Halo Top’s web site says.
Some nutritionists, nevertheless, are pushing again on the ice-cream
firm’s claims that its ice cream is “healthy.”
“Marketing ice cream as healthy is an oxymoron if I’ve ever heard
one,” Marion Nestle, a professor of nutrition, food research, and
public health at New York University,
told Fortune. “This matches completely within the class of ‘simply
as a result of it is a barely more sensible choice does not imply that it’s a
Nestle was simply one in every of quite a few nutrition specialists who
spoke with Fortune in an article published Thursday to tear
down Halo Top’s self-proclaimed health advantages.
One professor of nutrition, Barry Popkin from the University of
North Carolina, questioned the corporate’s use of erythritol, the
sugar-alcohol additive that Halo Top makes use of to reduce on sugar.
Popkin stated an excessive amount of erythritol might trigger diarrhea and
bloating, although Halo Top advised Fortune that somebody would have to
eat three pints to be in peril of those signs.
Halo Top additionally dismissed the nutritionists’ considerations extra broadly,
telling Fortune buyers know they’re shopping for a “lower-calorie
model of full-fat ice cream.” The firm did not instantly
reply to Business Insider’s request for remark.
Another wave of backlash has been brewing towards Halo Top
on-line, with some critics saying the ice cream merely does not
style that good.
Halo Top ice cream is horrible. Anyone who suggests in any other case is an fool.
— chaps (@UncleChaps) August 4, 2017
I really feel dangerous for individuals who all the time rave about Halo Top. Clearly they’ve by no means tasted precise ice cream.
— Christina (@lifthvyprincess) August 4, 2017
Stop calling Halo ice cream and cease consuming it
— roxane homosexual (@rgay) August 3, 2017
While Halo Top’s Facebook critiques are overwhelmingly constructive, a
few critics have given the ice cream only one star.
“I’ve had so many ice cream brands and this was legit the worst,”
one person wrote. “My canine took 2 licks and walked away.
Seriously. Never going to attempt once more.”
Halo Top was one thing of an on the spot success final summer time, with
gross sales rocketing by 2,500% for 28.eight million pints bought in 2016.
Only time will inform, nevertheless, whether or not the considerations of the
nutritionists interviewed by Fortune begin to mirror in gross sales of
what’s now the No. 1 model in ice cream.