Nutrition Food

Infant nutrition brand Friso to hit Chinese shelves following official approval


10 Aug 2017 — FrieslandCampina’s toddler meals brand Friso has introduced that it has turn out to be one of many first 22 corporations to acquire the Infant Nutrition Registration Certificate in China, and considered one of solely 5 overseas manufacturers to be permitted. Friso is the primary import brand to obtain the certificates from the China Food and Drug Administration (CFDA), which permitted Friso stage 1, stage 2 and stage three.

“We are very proud that Friso is among the very first batch of brands and the first import brand to obtain China infant nutrition recipe approval,” says Rahul Colaco, Executive Director of FrieslandCampina Consumer Products China. “With this approval, we will arrange the production and make sure that the new products will be on the shelves as soon as possible.”

“Friso is one of FrieslandCampina’s key brands in China and highly appreciated by Chinese moms, as demonstrated by the strong growth momentum in recent years. We will continue to invest in the Chinese market and R&D in order to develop products more suitable for Chinese babies and further expand our distribution channels so as to make Friso products available to more Chinese families,” Colaco provides.

Registering in China
Since the toddler nutrition registration regulation formally took impact on 1 October, 2016, Friso says a Sino-Dutch group has devoted itself to getting ready related paperwork in accordance to the appliance necessities. These paperwork have been then submitted to the CFDA in March.

Only after particular approval of the recipes by the Chinese authorities can toddler nutrition merchandise proceed to be bought as from 1 January, 2018. An toddler nutrition producer should embrace a certificates quantity on its product label.

It has additionally been agreed with the Chinese authorities that merchandise manufactured and/or bought in China earlier than 1 January, 2018, could also be bought till their expiration dates.

Friso in China
Friso factors out that it has grown quickly in China within the final two years. Friso Prestige was launched late 2015 and Friso Gold up to date its formulation and packaging in July 2016. Friso, together with Friso Gold and Friso Prestige, holds a market share of 9.eight %, rating third within the Chinese toddler nutrition market. This is in accordance to newest statistics by AC Nielsen, revealed in June 2017.

The firm’s certification comes because the Chinese public continues to have an uneasy relationship with toddler milk formulation, a relationship that dates again to the 2008 Sanlu group tainted milk scandal during which no less than six youngsters died and 300,000 have been injured. Authorities stated the milk suppliers combined melamine, which is usually used to make plastics and fertilizer, into uncooked milk to artificially move high quality checks for protein. Tourists from the Chinese mainland are additionally infamous for purchasing toddler formulation from Hong Kong, which led to a two-can milk method restrict on the border being imposed in 2013. 

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