Áccura will invest 1.5 million to strengthen itself in Catalonia with a tennis club
Áccura Sport Management will invest 1.5 million in a tennis club to take over its management. The manager of sports centers has signed the contract for the management and operation of the Club Tennis Barcelona-Teià (Barcelona), as you may have learned 2playbook. The agreement, which will last 20 years, includes two extensions of five years each, so it could be extended until 2043 if all parties agree.
The company will not pay any transfer to access the management of the center, but it has promised to invest 1.5 million euros in improving its facilities. Part of these funds will be used to build a new building that will include a fitness room between 800 and 1,000 square meters.. In addition, new paddle tennis courts will be added, among other improvements. The CTB Teià, which occupies an area of 14,000 square metres, has 14 tennis courts, six paddle tennis courts and a pitch & putt course with 18 holes.
In addition to contributing her experience as a manager of fitness centers, Áccura’s entry will allow the center to professionalize its management. Its irruption, yes, will not mean the suppression of the club, whose board will continue to maintain institutional functions. With this operation, Áccura reinforces its structure a few years after closing the Madrid club that acquired Holmes Place in 2017 and transferring the Gavà, Zaragoza and Málaga clubs to David Lloyd. The chain works to continue growing in the future, so new agreements are not ruled out to gain a presence in the sports sector.
“Our growth will be sustainable, orderly and with centers with economic performance. In the case of CTB Teià, it fits very well with our profile and values, since it has a philosophy similar to ours and it is located in Catalonia, the market where we want to focus our growth”, he explains to 2playbook Lluís Boada, general director of Áccura. The chain will seek to replicate this model in the future, entering non-profit private clubs that are benchmarks in their environment and that base their proposal on racket sports and fitness activities.
The chain expects to exceed the turnover obtained in 2019 in the three comparable centers this year. That year, in which it operated seven centers, it came to invoice more than 14.5 million euros. Áccura has started 2023 recovering the subscribers it had before the pandemic, and even exceeding the figures for 2019 at its center in Sant Boi, where it expanded its paddle tennis area. In Tordera, it has added a space of 500 square meters and will renew its power equipment, in addition to investing in solar panels with which it hopes to reduce its energy supply costs by 30%. Bruc has also made some improvements at the club, such as expanding his training areas hiit.