AJ Bell co-founder Andy Bell helps invest £1m in fitness franchise

The co-founder of AJ Bell has helped invest £1m into a growing fitness franchise aiming to employ 300 members of staff within two years.

Andy Bell has backed Lancashire-based Transform Hub alongside Fergus Lyons, a former director at the FTSE 250 investment platform in Salford.

Transform Hub operates a number of training studios, aimed at the over 30s market, across the North West, Yorkshire, and London.

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The business was launched in 2018 by personal trainer James Calderbank, Wendy Barker and Justin Devonshire and pivoted to a new model in 2020 as gyms were forced to close during the pandemic.

Mr Calderbank said: “We knew there would be high demand for in-person training after lockdown and our franchise model allows owners to focus on running their own personal studios.”

Transform Hub has 50 members of staff working across 20 locations, including Knutsford, Bury and Burnley – with an Altrincham studio due to open later this year.

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