Amazon’s early Prime Day fashion deals rock — get Adidas, Columbia and Hanes starting at $9
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It’s the most wonderful time of the year! No, we’re not talking about the winter holiday season — Amazon Prime Day is nearly here! That means for two days — and for the run-up to the big deals double-header, thanks to early Prime Day deals — you can rack up major savings as you take advantage of the best shoe and clothing discounts.
This year, Amazon has impressive markdowns on popular apparel, shoes and more, so if you’ve been waiting to fill your closet with fresh new finds, it’s prime time to indulge. This is no exaggeration: There are thousands of Prime Day fashion deals already live even as you read this. Some people might find the selection overwhelming, but not you, because we’re here to navigate you toward best style deals.
Rather than browsing page after random page of sale items, it’s best to break it into categories. Are you looking for clothing, shoes or nifty accessories? This should make getting the best fashion deals into your Amazon cart much more manageable. Our team has scoured the mega-retailer and curated a list of the best deals on clothing, accessories and shoes from brands you’ve long loved (Hanes, Adidas, Bali) and brands you simply must meet (Colorfulkoala, The Gym People).
After this stop, be sure to check out our roundup of the best early Amazon Prime Day deals. Happy shopping!
Best early Amazon Prime Day clothing deals
Underwire bras don’t have to be uncomfortable — take it from the thousands of reviewers who adore this one. It was designed to be extra lightweight and smooth things out under your tops, and the convertible straps can be worn straight or crisscrossed. The lace detailing elevates the look above your standard T-shirt bra, and it’s nearly 60% off.
Check out our roundup of the best bras of 2024 for more.
Yahoo readers and Amazon shoppers alike can’t get enough of these supremely comfortable shorts, which feature an adjustable drawstring waist and (very conveniently) pockets.
They’re made from a soft cotton blend (the black and navy options are 100% cotton!), and reviewers of all ages, shapes and sizes have been singing their praises.
We’d all like a little tummy control from our pants, but we don’t want to be squeezed like a sausage. This flowy culotte is slim and trim where it counts, cinching the waist and tightening that tummy thanks to an extra-thick waistband and a stretchy, moisture-wicking fabric.
Choose from seven colors, including chic black and bold, bright pink.
Not a fan of shorts? Join the club. Luckily, these cropped Hanes pants make the comfiest alternatives: breezy enough to keep you cool, but with a bit more coverage.
We love that they have an adjustable drawstring waist and no itchy tags (other brands: take note!). Grab ’em while they’re nearly 60% off.
Thick-thighed ladies, rejoice! These seamless shorts are here to rescue you from sweaty situations. They’re beloved by thousands of reviewers for a reason (or three): They stay put, provide comfortable coverage for our most sensitive areas and even give a slight slimming effect without the suffocating compression of heavy-duty shapewear, according to many wearers.
With its satin-like sheen and romantic lace detailing, this tank is a lovely and versatile wardrobe piece. Pair with a cardigan, jean jacket or blazer.
The top is currently on sale in 20 colors, including electric blue, lavender and turquoise. It also comes in sophisticated neutrals like soft pink, pale gray and a nude-like peach.
Save $17 with Prime early access
Made of a breathable, sweat-wicking cotton-spandex blend, these panties are stretchy enough that you’ll be able to move around in comfort, while their wide band acts as a supportive panel to help keep everything in place. Another plus? They’ve got a full-coverage rear, in case you’re not a fan of “cheekier” undies, and many Amazon customers assure us that they don’t ride up (the worst).
We love these jewel tones, but the undies also come in a dozen other combos, whether you like brights, pastels, neutrals or a mix of the above (prices vary depending on selection). Get them in sizes up to 5X.
Right now you can snap up three of these popular bodysuits for less than the cost of one Skims bodysuit — and some shoppers report that it’s even better than Skims. Made from a soft, breathable polyester-spandex blend, the Brabic hugs you in all the right places; its firm-control midsection sucks in your waist, fans say.
With adjustable straps and full coverage in the back, it even helps lift and shape the bum. A three-hook closure at the crotch makes it bathroom-friendly too — a total must in bodysuits.
Over 37,000 five-star shoppers adore these luxe-feeling leggings, and for good reason: They provide top-notch quality and comfort at a super-low price.
The seamless high waist provides support without digging and offers tummy control without uncomfortable compression. They are made with flatlock construction, which minimizes bulk. And, the leggings are also lightweight and moisture-wicking with a four-way stretch. So, there’s support, but you feel like you’re almost wearing nothing!
Check out our shopping writer’s review of another legging from the brand.
This No. 1 bestseller is possibly the most popular fleece jacket ever made. If you’ve never owned one, it’s time to get one. And if you have owned one, it’s time for a new one! There’s no time like summer to save big on cold-weather essentials.
Made of soft maximum-thermal-retention (MTR) filament fleece, this piece works to keep you toasty even on the coolest days. It’s thin enough to also serve as the perfect under-layer with a parka or puffer in winter. Large side-zip pockets securely hold your phone, keys and cash. And the collared neck is not only super-flattering but also ultra-practical, negating the need for a scarf.
If you’re looking for denim that’s designed to fit real women of all shapes and sizes, the Amanda jeans definitely fit the bill. The classic high-rise sits at your natural waist and pairs with just about anything. And psst…they’re over 60% off!
This fan is in smitten: “Absolutely love, love, love these jeans! They wear well, look great and just get softer with each wash. Will buy again!”
With a relaxed, vintage-inspired fit, these denim duds are a true American classic — and great-looking to boot (cut).
“The perfect jeans,” raved one reviewer. “Fit is perfect. Fabric has just enough stretch to be comfortable in any activity, without becoming ‘saggy’ throughout the day. Highly recommend!”
You’re going to want one or two (or three) of these easy-breezy dresses in your closet for the rest of the summer. Good thing it’s on sale in so many colors and prints.
This maxi is a blend of poly, cotton and spandex, so it’s breathable, lightweight and a bit stretchy. It’s cut to fall beautifully — it doesn’t cling, but you’re also not swimming in it. Side slits let you show a little leg and give you the option to tie up the hem for a different look. Pockets? You bet! What’s not to love?
Check out more easy summer dress picks.
Best early Amazon Prime Day shoes deals
These No. 1 bestselling slip-on sneaks are an unexpected celeb favorite (Martha Stewart is a fan!) and don’t often go on sale — so we suggest snapping them up now. The pillowy shoes have a lightweight cushioned midsole and a removable insole that’s podiatrist-certified, so you know you’ll get the support you need.
Check out our roundup of podiatrist-approved slip-ons.
These sneakers are designed with comfort in mind. The extra-long tongue makes them easy to slip in and out of, while removable insoles hug and contour the foot.
The EVA outsole is also slip-resistant, helping prevent falls while you’re buzzing around; there’s also a breathable mesh exterior on deck, so your tootsies won’t feel constricted even after a long day on your feet.
Those flimsy flip-flops from last season won’t do you any favors this summer, but these cushy sandals just might! They were designed with painful foot conditions such as plantar fasciitis and arthritis in mind. They’ve got built-in arch support and shock-absorbing midsoles for relief, and their lightweight feel will put some pep in your step.
Check out our roundup of the best flip-flops for women in 2024.
Best early Amazon Prime Day accessories deals
You can feel extra secure knowing this chic, 100% leather wallet is equipped with RFID-blocking technology to keep credit card and ID information safe. Choose from 31 colors, ranging from classic neutrals to fun brights. (Prices vary by color.)
The brand’s wildly popular women’s bifold wallet is also on sale in some colors.
Perfect for vacation, this visor has all the style and shade of a floppy hat without the hat hair. There’s a wide straw brim (sans top) and Velcro fastening, which helps prevent “ring around the hair” after a long day at the beach. Even better, if you like to wear your hair in a ponytail, this visor fits around it, stylishly. And because this straw visor can roll up, it’s perfectly packable for a suitcase or carry-on without getting crushed.
This visor’s brim is roomy enough to shade your face, jawline and chest when you’re out in the sun. Still: Don’t skimp on the SPF.
The reviews quoted above reflect the most recent versions at the time of publication.
Your Prime Day Shopping Guide: See all of our Prime Day coverage. Shop the best Prime Day deals on Yahoo Life. Follow Engadget for Prime Day tech deals. Hear from Autoblog’s experts on the best Amazon Prime Day deals for your car, garage, and home, and find Prime Day sales to shop on AOL, handpicked just for you.
If you have Amazon Prime, you’ll get free shipping, of course. Not yet a member? No problem. You can sign up for your free 30-day trial here. (And by the way, those without Prime still get free shipping on orders of $25 or more.)