At the Anytime Fitness Iberia annual convention, the general manager of this chain of gyms in the Iberian market, Tim Devereaux, declared that “we are very happy, proud and satisfied to celebrate this annual conference with our family: the players who have trusted in us, either to launch clubs of our brand, or as partners who help us every day to be the benchmark for global health and fitness that we are”.
Devereaux added that “it is an honor and a great pride to be able to celebrate this annual conference surrounded by so many providers who accompany us on our journey to continue betting on fitness and health. It is a pleasure to have shared space with all of them these days and to strengthen the relationship that already unites us. As with our teams and franchisees, without our suppliers our leadership would be impossible”, adds Devereaux.
Based on the four pillars that its founders, Dave Mortensen and Chuck Runyon, raised in the creation of the franchise, the agenda once again complied with its 4Ps: People, Purpose, Profits & Play (people, purpose, benefits and play).
In this regard, Anytime Fitness Iberia Director of Operations, Enrique Iranzo commented that “holding the annual conference is for us synonymous with being able to get even closer to the most important players in our business, being able to teach them everything we do every day for and for them, to show them once again that our work is focused on continuing to gain brand awareness and profitability for all our clubs, our own and franchisees”, he qualifies,
In the three days of the conference, the attendees had time to visit the vendors’ stands at the fair set up for the occasion; share laughter and play in the teambuilding activity of team competition; to know first-hand the novelties that the franchise will land in Spain in the coming months, as well as the novelties of the different departments; share experiences, best practices and concerns; And of course, learn from experts in the sector, through different training presentations or creative workshops.
For her part, the director of Communication and Marketing at Anytime Fitness Iberia, Natalia López-Maroto, stated that “we wanted to excite and make this conference a place of training and fun. At the end, we wanted our team spirit to be even stronger than it was on the first day. We came to this conference with an immense desire to demonstrate that together we are more, that together we will continue to take giant steps to continue leading the sector by loving our work every day. Mission accomplished ”, she affirms emphatically, for her part,,
Vanguard and technology
The most outstanding presentation on the agenda was given by Ashley Vickers, International Operations Manager of Anytime Fitness, who traveled to Spain from the United States to convey to attendees the message that the present and future of Anytime Fitness is linked to the cutting edge and technology.
A bet that those present lived in first person thanks to the gamification of the teambuilding tests and the group training sessions with the MyZone heart rate measuring devices, or the demos of body composition scans from another preferred provider of the franchise: Evolt .
Two technological companies that were joined by others dedicated to the development of payment platforms, management, security, etc. and suppliers from other sectors, exceeding thirty exhibitors.
The most emotional moment was lived during the delivery of the IV Runningman Awards at the gala dinner that was held the first night of the event. Some awards that recognize the excellent work of its franchisees, their teams, their partners and their suppliers.