Romans bathed in wine. Cleopatra in milk. Why not beer? From the Rocky Mountains to Iceland, spas are tapping into what they imagine is an rising market—beer lovers soaking in suds to rejuvenate pores and skin and muscular tissues.
In the tiny village of Árskógssandur in Iceland, the Beer Spa (Bjórbö›in) places shoppers in a sizzling tub full of “young” beer, nonetheless in the early phases of fermentation. The kambala wooden tub is full of water, reside beer yeast, hops, water, beer oil and beer salt. Its low pH is claimed to tighten and soften hair follicles whereas cleaning hair and pores and skin. Brewer’s yeast supplies vitamin B, protein, potassium, iron, zinc and magnesium. The beer’s hops, in the meantime, are wealthy in antioxidants and alpha acids, whereas their oils and minerals are promoted as having an anti-inflammatory impact on joints and muscular tissues.
Taking the idea stateside, the brand new Beer Spa in Denver masses patrons in a bubbly beer tub steeped with hops, barley and medicinal herbs. The mile-high brew stew is the brainchild of Damien Zouaoui and Jessica French, who traveled the world earlier than touchdown in a beer tub in Poland and bringing the idea house. Their 90-minute Beer Therapy Room remedy helps you to soak in a cedar tub full of an natural beer tub mix. They tout the identical results as their cousins abroad, all the way down to hundreds of tiny bubbles enveloping your physique in a beer-like fizz. The remedy consists of an infrared sauna, rain bathe, rest deck and self-pour taproom.
“It felt great—and it smells like good beer, not a frat house floor,” says St. Louis entrepreneur George Lochhead, who partook in the beer soak after heli-skiing. “And it’s so good for your skin you don’t even have to shower afterward. We had fun guessing if it was an IPA or a lager.”
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