Home Fitness Training Client Engagement Is Essential to Personal Training—And Technology Is the Key to Unlocking It

Client Engagement Is Essential to Personal Training—And Technology Is the Key to Unlocking It

13 min read

Scenario: A private coach, Cameron, greets her consumer, Rodney, and leads him by means of a exercise whereas Rodney’s Apple Watch tracks his coronary heart price and energetic energy burned. For the following week, Cameron builds a training plan for Rodney, together with just a few impartial workouts and every day habits, and Rodney completes them. The subsequent week, a scheduling battle pops up for Rodney when he’s supposed to meet with Cameron, so Cameron reschedules him for a session for the following day. 

When you learn this state of affairs, do you think about Cameron and Rodney assembly in person? How are they speaking? Is there documentation, like printouts or PDFs?

What about by means of an app on their smartphones?

Cameron greets Rodney by sending a fast message, and so they hop onto a 1-1 video name session for his exercise. Then, Cameron builds out Rodney’s program for the week in the app, offering detailed directions for exercises and reps. Rodney has a aim to be higher hydrated, so Cameron sets an in-app aim to “Increase Water Intake” and assigns the every day behavior of ingesting 60 oz. of water every day—a behavior that exhibits up in the customized every day to-do record, not simply on Rodney’s telephone, however on his Apple Watch, too. When Rodney’s unable to meet up for a 1-1, he reschedules with only a fast message to Cameron by means of the app, and so they’re in a position to pop right into a video name simply the following day, the place she teases him for leaving her hanging. 

Welcome to on-line private training. Fitness professionals and fitness companies round the world ship training plans, facilitate teaching classes, and handle consumer administration—all by means of our app, Trainerize.

A digitized fitness expertise is the way forward for fitness. Technology is more and more built-in into our on a regular basis lives, however that’s solely a part of the cause to undertake tech in fitness! Using the app creates a greater consumer expertise for each trainers and shoppers, in addition to for fitness studios and gymnasiums. Consumers like Rodney take pleasure in a extra holistic fitness expertise, and coaches like Cameron can optimize and streamline their business operations. And most of all, tech supplies the key final result that each fitness enterprise desires: stronger consumer engagement.

Why consumer engagement? 

Because engagement is a vital, catch-all metric for on-line training. It consists of how usually shoppers use the app—which suggests how usually they work out, observe nutrition, follow habits, and talk with their coach—and the way that engagement sustains over time. Regardless of a coach’s programming, engagement is a continuing—so it’s a pure, reliable measurement of a enterprise’s health. 

In addition, information exhibits that engagement with the app is a constructive indicator of consumer retention and model loyalty. Plus, many trainers use Trainerize to broaden their enterprise mannequin, improve their service and product providing, and diversify their income streams—which ends up in enterprise development. There’s little question that building robust consumer engagement is what all fitness companies need to see. 

Engaged clientele builds significant relationships and better ranges of accountability in teaching! Here are three prime the reason why expertise is the key to unlocking consumer engagement.


Many private trainers use spreadsheets, PDFs, and notebooks to create training plans for his or her shoppers. They additionally use textual content, e-mail, and DM for dialogue. This works, however it may be fairly handbook, and it doesn’t precisely scream professionalism. 

By utilizing the app to centralize communication, there’s one place for programming, goal-setting, and chatting—so trainers don’t have to fear about shedding observe of conversations between e-mail and DM. It additionally retains trainers and shoppers aligned on objectives and elevates transparency for each events to work towards the identical outcomes. When a consumer completes a exercise, checks off a behavior, or sends a query, the coach will get an alert and may reply instantly—building extra alternatives for the consumer to reply, interact, and prioritize their program. Plus, trainers and studios can take pleasure in a custom-branded app that oozes that skilled vibe. 

Tracking & information

Data is a sizzling matter in our ever-connected world, however most trainers don’t need to file and crunch numbers manually! What if the data just showed up through wearable devices? Streamlined assortment makes pattern evaluation less complicated, which empowers trainers to work smarter and stronger to help their shoppers. Tech can collect constant information, and trainers can translate it into motion. 

Not solely does the act of monitoring progress assist to interact shoppers every day (checking off habits, finishing workouts, and monitoring meals), it additionally builds higher motivation as a result of effort is clearly recorded and outcomes could be celebrated. (Taco rewards, anybody?)

Lifestyle integration

When you ask a private coach why they selected their profession, it’s frequent to hear that they wished to assist individuals. Using an app like Trainerize creates the alternative to transcend workouts and affect lives in a much bigger approach. Trainers can lengthen teaching to building healthy existence. An efficient approach to do that is to assign daily habits that influence healthy behaviors—like ingesting extra water, committing to a bedtime routine, or hitting a step aim. 

Committing to a private training routine could be intimidating for shoppers—however habits are a much easier sell, and utilizing expertise to drive these healthy habits is the key. People are already on their telephones and utilizing their wearable units all day, so why not use the expertise to their benefit? The app can set off key reminders that can construct long-term dedication to a healthy life-style—in actual time.

For tons of of hundreds of individuals like Rodney and Cameron, tech is building stronger consumer engagement than ever earlier than. Digitizing the fitness expertise doesn’t simply imply placing workouts on-line and shifting conferences to video—it means building extra communicative, extra built-in relationships between shoppers and trainers. 

The future of private training is expertise, and the way forward for fitness expertise is actual individuals. Trainerize isn’t a alternative for a health club or coach; it’s a conduit between the consultants and the shoppers that builds the very best relationships for the largest outcomes. Client engagement comes with the proper instruments—and tech is main the approach.

Author Bio

Trainerize is the fitness software program making fitness accessible by empowering fitness professionals and companies worldwide to attain, interact, and inspire extra individuals to change their lives for the higher. With Trainerize, golf equipment and coaches can use cellular fitness expertise to spark member engagement, construct on-line communities, and faucet into the rising market of digital fitness fanatics.

By combining exercise and nutrition monitoring, meal planning, behavior teaching, consumer communication, in-app funds, and entry to the world’s finest fitness and enterprise add-ons, Trainerize is the all-in-one fitness software program that enables fitness companies to lengthen the expertise past the health club. 

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