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Énergie Fitness bets on Barcelona with two new gyms

Énergie Fitness speaks Catalan. The British fitness chain, which operates in Spain through a master franchise, will open the doors of two new gyms in Barcelona in September, as revealed in a statement. The amount of the investment has not been disclosed.

The first of the gyms, which will operate as a franchise, It will be located in the Poblenou neighborhood (Barcelona), specifically, at number 10 Taulat street. The center will have a thousand square meters, divided into three areas: Thé Yard, where you can train hiit; Zenergie, the yoga space; and a fitness room.

The other center will be at number 58 Rambla del Garraf, just twenty minutes from the Catalan capital. The facility will also have one thousand square meters spread over the same three sections as the center of Poblenou.

Énergie Fitness closed 2022 with two clubs open and four signed and by the end of 2023 it is expected have a total of fifteen operational clubs and twelve signed sales. Looking to the future, the chain, in addition to growing in the autonomous communities of Madrid and Catalonia, plans to land in the Valencian Community, the Basque Country and Andalusia. If his plans materialize, he estimates that he will have 19,000 subscribers at the end of the year.

The chain aims to reach 75 gyms in ten years in Spain and plans to close 2023 with an aggregate turnover of six million euros. In 2024 the plan is to exceed ten million euros, after having exceeded one million euros in 2022.

The expected turnover for a 1,200 square meter model, with 2,000 members, and an average price of 36 euros, is between 850,000 euros and one million euros. On average, a center has ten workers.

Énergie Fitness started operating in September 2021 with a center in Sant Cugat del Vallès (Barcelona). The Spanish master franchise is led by businessmen George Houtenbos and Rod Hill. In April 2022, the chain opted for a new format of smaller urban gyms that require less investment.

The company, founded in 2003, has more than 90 centers in the United Kingdom, Ireland and Bahrain and more than 100,000 subscribers.. Currently, it is in the midst of an expansion process, led by Hill from the structure that the company has in Barcelona. The manager is president of Énergie Fitness and aims to enter Italy, France, the Netherlands and South Africa. Likewise, the company hopes to be able to reach an agreement in Germany, as well as Australia and some other markets in the Asia Pacific area.

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