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Hanky Panky Decades Collection: Shop 4 New Prints Now

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You’re possible conversant in the idea of an It Bag, however what about an It Thong? It Bags change every season, however my ride-or-die favourite thong has been the identical for years—and I’ve obtained Hanky Panky and their ultra-comfortable signature lace to thank for that. Now, the model is celebrating the It Thong’s 35th anniversary with the all-new Decades Collection, an ode to the model’s historical past and the timeline of the world’s most snug thong.

If you’d advised College Me {that a} lacy thong might be one of the snug issues in her closet, she would’ve laughed in your face. That’s as a result of I wasn’t well-acquainted with HP’s Signature Lace Thong, regardless of its debut a full 9 years earlier than my delivery.

At first look, it won’t seem to be something particular, however the magic’s within the materials, in keeping with Co-CEO Brenda Berger. “At Hanky Panky, we satisfaction ourselves on being lace consultants,” she tells STYLECASTER. “35 years in the past, we modified underwear historical past by inventing the unimaginable; a comfortable thong. Since then, our Signature Lace Thong has constructed a world following.”

What makes it so good, you ask? It’s allllllll about that excellent stretch. “We use over 30 yards of thread per thong which means a higher stitch count which results in better stretch and recovery,” explains Berger. “This is turn results in the consistent fit and comfort we’re known for.”

STYLECASTER | Hanky Panky Decades

Courtesy of Hanky Panky.

35 Years later, the Signature Lace Thong continues to be the model’s high SKU and the corporate is on the precipice of a full-on rebrand, full with a recent new emblem and new marketing campaign angles revolving round their Cult of Comfort platform. “The platform celebrates loyal shoppers who already love the model, whereas additionally welcoming the following era of Hanky Panky model devotees,” says Berger.

Of course, inclusivity is on the high of thoughts with this rebrandand thru HP’s measurement vary be however little, it’s concurrently expansive. They provide Petite, One Size Fits 4-12 and Plus choices, all of that are extraordinarily stretchy. As somebody on the bigger finish of the 4-12 spectrum, I can affirm I do know women half my measurement and twice my measurement who’re capable of make the One Size possibility work. “We will also continue to use real women as models in all seasonal campaigns,” Berger insists.

STYLECASTER | Hanky Panky Decades

Courtesy of Hanky Panky.

And now, what we’re all right here for: the prospect to impulse-shop some cute undies courtesy of the Decades Collection. The drop options the Signature Lace Thong in 4 brand-new prints, all impressed by the completely different eras the It Thong has endured. For the 1980s, the Eighties Rad Geo print options vivid colours and quirky geometric shapes. For the 1990s, the Nineties Plaid is a punk-inspired deep inexperienced tartan. For the 2000s, Aughts Zebra is an animal print with pink stitching Paris Hilton would approve of. Finally, for the 2010s, Teens Floral Mash-Up is a mixture of black-and-white polka dots and beachy floral print.

Since its debut, greater than 40 million Signature Lace Thongs have been offered—so for those who’ve but to snag one your self, now’s your probability. Below, learn on to buy the Decades Collection, accessible in a four-pack bundle or particular person prints.

Our mission at STYLECASTER is to deliver model to the individuals, and we solely characteristic merchandise we expect you’ll love as a lot as we do. Please be aware that if you are going to buy one thing by clicking on a link inside this story, we might obtain a small fee of the sale.

STYLECASTER | Hanky Panky Decades

Courtesy of Hanky Panky.

This print lets me dwell out my ’80s fantasies in all the suitable methods. Underwear will be nostalgia, y’all!

 

STYLECASTER | Hanky Panky Decades

Courtesy of Hanky Panky.

Plaid lace provides me some main rock-and-roll vibes, so this ’90s-inspired print is a must-shop.

 

STYLECASTER | Hanky Panky Decades

Courtesy of Hanky Panky.

The Decades prints are available in authentic and low-rise fits, however you simply know the early 2000s print needs to be low-rise. Get with the occasions!

STYLECASTER | Hanky Panky Decades

Courtesy of Hanky Panky.

This trendy print impressed by the 2010s is most positively the sort of factor I can see going viral on TikTook.

STYLECASTER | Hanky Panky Decades

Courtesy of Hanky Panky.

If you possibly can’t presumably decide a favourite sample, splurge on the four-pack and snag all of them.

 

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