Liz Andrews joins the BFT team to lead its expansion in Spain and Portugal and the Iberian countries
BFT reinforces its global presence with the hiring of international expert Liz Andrews, who will lead the expansion of BFT in the Iberian countries, including Spain and Portugal. Until now, Andrews held the position of Managing Director of the European fitness aggregator Urban Sports Club, for Spain and Portugal.
British-born Liz began her 20-year career in Switzerland with premium European health and fitness chain Holmes Place and expanded her reach to Portugal, Spain, Germany and Austria. Four years ago, she made the move from the premium fitness sector to Sports Tech, establishing the Iberian footprint for European fitness aggregator Urban Sports Club.
Liz Andrews is very excited to join the Body Fit Training team and bring the award-winning Australian brand to Spain and Portugal, as she believes that with the great team, strong programming and strong sense of community, she is fully aligned with her mission. staff to help more people be more active more often.
Furthermore, BFT has just opened its first studio in the heart of London. The new Battersea studio opened this month and the second UK studio will launch in Leicester in mid-2022.
After landing a $60 million deal with Xponential Fitness in 2021, which is now handling expansions in the US and Canada, the Australian team is focusing its energy on further launches in Australia, Asia, the EU and the United Kingdom. They have also managed to sell off all of their New Zealand territories.
According to the latest data, although total fitness industry revenue has dropped from $96.7 billion in 2019 to $54.2 billion in 2021, it is already reeling from recent global events and there are positive macro signs that it will continue to grow. long-term. Then there are brands like BFT who recently made an initial $60 million cash deal with US giant Xponential Fitness late last year, showing there’s still a lot of interest and momentum in the industry.
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About Liz Andrews
Liz is British with international experience that began in Geneva, Switzerland. She began her 20-year career in Switzerland with premium European health and fitness chain Holmes Place and expanded her reach to Portugal, Spain, Germany and Austria. Four years ago, she made the move from the premium fitness sector to Sports Tech, establishing the Iberian footprint for the aggregator
European fitness Urban Sports Club. She is very excited to join the Body Fit Training team and bring the award winning Australian brand to Portugal and Spain as she believes that with the great team, strong programming and strong sense of community, she is fully aligned with her personal mission to help to more people. be more active more often.
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About BFT
BFT is an internationally recognized fitness brand with proven success in its strength-based and functional training based on science and technology. BFT provides workouts with more than just scheduling and sparse results; it’s also a welcoming, inclusive and motivating environment, and community is central to what they do.
Forecast to open more than 100 studios in the next 12 months in APAC.
The average number of members for studies of more than 12 months has increased from 200 in 2021 to 220 in 2022.
They have exceeded 50,000 subscribers worldwide and have just opened their 230th studio.
