lululemon Studio and Membership Program Expands MIRROR Offerings

Beyond bodegas and pizza joints, New York City performs host to an intensive variety of health studios and workout classes. If you don’t name the Big Apple dwelling, you would possibly really feel a little bit omitted, however that doesn’t need to be the case for those who personal MIRROR. Recently, lululemon unveiled lululemon Studio and a brand new lululemon Essential Membership program to attach members to an much more dynamic vary of exercise content material, broadening fanatics’ publicity to the health group and core lululemon merchandise within the course of.

Available by way of the lululemon Studio Mirror app—in addition to in-person for those who are a NYC dweller—the model is providing greater than 10,000 on-demand and live-streamed lessons by way of MIRROR for $39/month. Aside from the everyday smorgasbord of lessons, members will have the ability to sweat it out throughout much more modalities (suppose yoga, dance, boxing, HIIT, and extra) from a few of Manhattan’s high studios. So far, companions embody AARMY, Y7 Studio, DOGPOUND, FORWARD__Space, Pure Barre, Rumble, AKT, and YogaSix. Already a MIRROR member? You’ll robotically develop into a lululemon Studio member on the similar month-to-month value.

Those who subscribe to the free Essential Membership program can stream new weekly lessons from dwelling or nab in-person spots—at discounted charges—on the studios’ brick-and-mortar areas. The enjoyable doesn’t finish there: lululemon can be providing members 10% reductions on lululemon product, early entry to lululemon occasions and experiences, and entry to pick out lululemon Studio lessons for free of charge.

Group of male and female fitness instructors standing in red-hued light
Courtesy Image

“Our guests’ fitness needs have evolved and lululemon Studio is solving for them by providing members with access to fitness content from our world-class trainers and studio partners at home, on the go, and live in studios around North America,” says Nikki Neuburger, lululemon’s chief model officer. “lululemon Studio unlocks the versatility our community has told us they are looking for now. No longer will you have to choose between going to your favorite studio or streaming a class at home—you can have both.”

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