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CoverGirl is bringing again a very acquainted face: Queen Latifah. The producer, actor, musician and philanthropist signed to CoverGirl again in 2006 to deliver inclusive make-up to the lots. Now, she’s again as the face of a yet-to-be-announced assortment and a multi-year partnership that’s certain to proceed the model’s push in direction of inclusivity.
“It feels like a full-circle moment to be back with my CoverGirl family,” Queen Latifah mentioned in a assertion. “I’m excited to reconnect and collaborate with them once again to bring inclusivity to the forefront every step of the way, from product creation to ad development to product dissemination. I’m excited to be back and look forward to what we can create together!”
“Bringing back Queen Latifah to the CoverGirl family was a no-brainer for us,” added Stefano Curti, Chief Brands Officer, Consumer Beauty, at Coty. “Latifah is one of the most powerful voices of our generation and we are thrilled to join her in her endeavors to inspire and evoke change. She has helped us evolve the brand to include products that help women and men of all ages and skin tones live their true selves with beauty that fit their needs. The future is big for CoverGirl and Queen Latifah.”
Back in 2006, Latifah partnered with the model on the Queen Collection, one in all the first drugstore traces to incorporate a full assortment of deeper shades for a number of pores and skin tones. To wit, TruBlend Liquid Foundation ($6.15 at Amazon
) has greater than 50 shades. This subsequent assortment is bound to encourage the trade in the similar means.
Latifah has a lot occurring proper now along with being a CoverGirl — once more. She at present stars and is an govt producer on the CBS collection reboot of The Equalizer, and she or he’s set to star in Netflix’s End of the Road coming later this yr, in addition to Netflix’s upcoming sports activities drama Hustle. It’s Queen Latifah’s yr.