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Ready to binge? This 50-inch Fire TV is down to $190 for the first time ever

With so many fantastic shows in the queue, summer is the perfect time to catch up on anything you might be behind on. (That’s our way of telling you to go devour Bridgerton right now.) Maybe it’s also time to treat yourself to a new set, one that’ll make your long-time cord-cutting dream a reality. On second thought, change that “maybe” to “definitely,” because Amazon has just marked down the top-rated Insignia 50-inch 4K UHD Smart Fire TV. But you’ll need to act fast if you want to steer comfortably clear of all that sunshine β€” this sale may melt away faster than a popsicle on a July afternoon.

Looking for even more deals? Get a gander at all of Amazon’s best July 4th deals in one place.


Standout features like voice control through Alexa and access to more than a million movies across a variety of streaming services will have you “set” for the summer.Β 

$190 at Amazon

Why is this a good deal? πŸ’°

At 37% off, this is the lowest price on record for this particular set. Who knew that we would all be given a gift so close to America’s birthday? If you’ve been waiting for a chance to snag an incredible TV at an incredible price, this is it.

Why do I need this? πŸ€”

Even though the price is low, the wow factor is high. The Insignia has a picture as crisp, and colors as vivid, as models well above its price point. The audio, too, is top-notch.

As a Fire TV Edition, this model lets you stream 4K movies and TV shows from Netflix, Hulu, Max, YouTube, Disney+, Prime Video, SlingTV, Paramount+, Peacock and more without a separate streaming box or stick. And we love that Alexa is included in the remote. If you’re not a fan of endlessly scrolling through a grid of titles (who is?), you can just say, “Alexa, play The Watcher, and voilΓ .

With its built-in Wi-Fi, the Insignia 50-inch 4K UHD Smart Fire TV lets you break free from cable. You won’t experience lag or latency while streaming HD movies and TV shows, either.

Insignia 50-inch TV against a colorful background

Broadcast channels show up in the same menu as streamers on the Insignia Fire TV β€” a smorgasbord of viewing delights for hungry cord-cutters. (Amazon)

What reviewers say πŸ’¬

With more than 8,600 satisfied binge-watchers, this TV is a great way to experience your favorite comfort shows.

Pros πŸ‘

A satisfied customer said: “I bought it for the sound. My granddaughter has this TV … and one day I heard the sound quality of the music she was playing and made up my mind right then that my next TV would be Insignia.”

What an amazing TV,” remarked one five-star reviewer. “I absolutely love it. … I got rid of the cable forever. I am a total streamer now.”

Another fan proclaimed, “This is the best TV ever… The soundbar I was using barely kept up with the TV’s internal speakers. … Excellent 4K quality display. Much better than my previous 4K LG TV.”

Cons πŸ‘Ž

According to this viewer/listener, you may want to keep an eye on your equalizer setting: “Great picture. The one downside is that the sound goes louder during ads.”

Those not planning to mount their set might want to heed this shopper’s quibble: “My only complaint is that the legs were difficult to install.”


This is the ideal size for most rooms, whether you’re sitting down for a Shogun binge or you are feeling the urge to play your favorite video game.Β 

$190 at Amazon

If you have Amazon Prime, you’ll get free shipping, of course. Not yet a member? No problem. You can sign up for your free 30-day trial here. (And by the way, those without Prime still get free shipping on orders of $25 or more.)

The reviews quoted above reflect the most recent versions at the time of publication.

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