Should You Start a Podcast?

Podcasting 101

A podcast is a collection of digital audio recordsdata that a consumer can stream or obtain to a private system. While some podcasts additionally embrace a video element, most present audio-only episodes. Podcasts are available in a number of codecs, together with a single host sharing their experience, a dialog between a number of hosts, or a conventional interview. The size of podcasts varies extensively, relying on the subject and the host.

Why do you have to begin a podcast? Pete McCall, host of the All About Fitness podcast, needed to offer health schooling instantly from the highest specialists in train and science to assist counter any misinformation. “As an educator with access to a lot of other educators, I wanted to provide insight into the types of conversations that we were having at various events; a look at what top fitness educators find interesting.” As a well being and train skilled, offering motivation and schooling in your purchasers may improve consumer connection and retention, whereas additionally making it potential to succeed in new purchasers.

Seran Glanfield, the proprietor of Spring Three, is aware of how difficult it may be for studio homeowners to construct and develop their companies. She created The Pilates Business podcast to offer insights and ideas for studio homeowners and managers by means of simply consumable, weekly episodes. Not solely has podcasting been much less time-consuming than writing all of her content material, Seran found one other bonus: “I feel that I have been able to build deeper relationships with my current clients (they reference my podcast) and I love that I get to speak with people all over the world about fitness business growth.”

Do you might have a message to share? Do you wish to join with present purchasers or appeal to new purchasers? Then a podcast could also be a nice match for you.

Sadie Simpson is the host of the Satisfaction Factor Podcast. She discovered podcasting to be the right complement to being a private coach and group health teacher. “It’s like a bonus educational opportunity and a way to connect to the folks I work with because I can refer them to specific episodes to check out when certain topics come up in our sessions.”

Creating New Opportunities Through Podcasting

When the COVID-19 pandemic shut down the world in March 2020, many well being and train professionals struggled with find out how to navigate within the health area. McCall used this as a possibility to method numerous health business leaders. “I used to be capable of have conversations with business leaders like Tricia Murphy Madden, Amy Thompson and Randy Hetrick to offer some insights into how the health panorama would change in response to the pandemic.

Podcasting creates new alternatives to be taught, collaborate and community. “As someone who has been working as a consultant, having these conversations gave me valuable insights on the direction of the industry that I could then use as I worked with various client organizations,” explains McCall.

Simpson skilled comparable benefits and alternatives. “Having a podcast has given me the opportunity to talk publicly about topics that are important to me personally and professionally,” she explains. Podcasting additionally provided her alternatives to community. “I’ve been able to connect with other professionals: fitness pros, therapists and dietitians, and have built relationships that have provided cross-client referrals and have opened up the door for other business collaborations.”

Podcasting will increase your visibility and credibility and establishes you, the well being and train skilled, as a chief within the business. For instance, internet hosting a podcast may result in writing for publications, talking engagements and presenting at conferences.

Here are three issues to consider earlier than beginning a podcast:

  1. Identify your aim: Are you seeking to improve your credibility within the discipline, be taught from others, or community to search out extra talking, writing or different alternatives within the health business. Take the time to first determine your distinctive standpoint or area of interest. There isn’t any proper reply—solely what’s best for you.
  2. Decide in your present kind: Do you wish to create a solo present through which you share your experience or would you favor to have a cohost? Do you propose to interview others within the business, and if that’s the case, how will you attain out to potential friends?
  3. Schedule and plan: Podcasting will be time-consuming relying on the kind of podcast you wish to launch, if you can be doing it your self or when you’ve got assist. Regardless of the format, creating a podcast includes content material planning, analysis, outlining and scriptwriting, recording, modifying, publishing and selling. A podcast will solely develop for those who’re prepared to place within the time and work. As you propose, be life like in regards to the time you might have obtainable to dedicate to your podcast.

Getting began doesn’t need to be difficult or costly. When beginning out, use what you might have and report. You can be taught over time and you’ll enhance with constant observe. As you develop your viewers, plan to put money into higher-quality gear, similar to a microphone and modifying software program, as your funds permits. McCall advises sticking with the fundamentals and specializing in growing good content material and having insightful conversations with friends.

Podcasting Tools to Get You Started

Project administration: Asana or Trello

Episode administration: Airtable, Trello or a spreadsheet

Scheduling: Calendly

Recording: Zoom or

Editing: GarageBand or Audacity

Transcription: Descript

Hosting: Buzzsprout

Best funds microphone: Samson Technologies Q2U

For extra info on podcasting, obtain this quick start guide for well being and train professionals.  

Did you want this content material and are you curious about extra? Are you an ACE Certified Professional? Check out our new professional useful resource, ACE Pro Compass, a hub of unique curated business- and career-related content material the place you navigate a path of your selecting, discover alternatives and uncover instruments to assist construct and adapt your profession within the well being and train business.

Enjoyed this blog? Explore more like it only in ACE Pro Compass. Map out the career you want with ACE as your guide. Let's go!

Source link

Related Articles

Back to top button