The wedding perfume guide every bride needs to read to find ‘The One’

A wedding perfume may not be the first thing that springs to mind among the venue viewings, tasting menus, wedding hair trials and floral arrangements but you need to approach it in the same way as a dress fitting. Why? “A new scent is just as important for creating a lasting memory and echoing the details of your big day,” says Emma South, fragrance and lifestyle expert at Jo Malone.


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