Thomas Wellness Group grows in the Middle East. The distributor of fitness and wellness equipment has closed a contract for more than 5 million euros to equip sports centers in the United Arab Emirates. The agreement, which begins this year and will have an extension of three more years, will allow the Spanish company to grow in the Persian Gulf. Evergy Fitness and Singular WOD, flagship brands of the group, will be in charge of equipping facilities in the countries that are part of the Cooperation Council for the Arab States of the Gulf, a regional organization made up of Saudi Arabia, the United Arab Emirates, Qatar, Kuwait, Bahrain and Oman.
This agreement serves for the company to kick off the international expansion scheduled for 2023. The company will strengthen its brand image in the area by being one of the sponsors of the fifth edition of Dubai Muscle Beach, a global event with more than 400 competitors and 2,500 attendees. Likewise, they will also be present at two other events that will be held this year in the region: Abu Dhabi Sports Fitness Expo, in October, and the international Fitness Show, in December.
“The international development plan is bearing the expected results, and this very important contract makes us face the challenges we have set ourselves for this three-year period with responsibility and enthusiasm. One of the strategic lines of the company is internationalization”, pointed out Tomás Junquera, founder and CEO of Thomas Wellness Group.
