I WENT LOOKING FOR PRIME-and found empty shelves, greedy dealers and rumours of a shady black market

If you’re not a celeb and aren't ready to splash out £100, how easy is it to get Prime? The Sun’s Kevin Adjei-Darko took to the streets to find out...

Youngster Chris Majer proudly clutches his most prized possession – a small bottle of Prime Hydration drink. And it is the hottest commodity in the UK right now.

Invented by YouTubers KSI and Logan Paul, Prime was released last June and still has thousands of kids — or their parents — scrambling to snap up any of its eight flavours.

A quick search for Prime on social media reveals videos of frantic ­parents grappling with kids to prise the drinks out of their hands.

There have been scenes of teens ­rioting in supermarkets as they struggle to get their hands on the prized goods.

When Kevin visited a branch of Sainsbury’s a security guard said the drinks are normally put aside by staff because of the mad rush to snap them up.

After a tip-off Prime was on sale at a London off-licence, Kevin handed over £10 for a bottle - as the shop keeper grilled him over whether he'd resell it.

I WENT LOOKING FOR PRIME-and found empty shelves, greedy dealers and rumours of a shady black market