Where to Buy Korean Beauty Products in the US in 2021
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Those of us who have pledged allegiance to K-Beauty (and poured hard-earned dollars into it) understand that the East Asian beauty influence is a total game-changer — particularly in the skincare field. If your medicine cabinet is filled with cute packaging containing face masks, lotions and powders, you’re deep in the game. The only downside to this K-beauty addiction? Getting your fix and knowing exactly where to buy Korean beauty products in the U.S.
You can find lots of your favorite products on eBay at really reasonable and competitive prices, but the catch is that it’s hard to tell if the product is genuine, and it takes forever to get to your door since they ship from, well, Asia. Bookmark this handy list of all the places to buy K-beauty goods with US distributors so you can stock up on everything you love, ASAP. Some places you already visit, such as Sephora and Ulta (surprise!), while others you might never have heard of before. Sit back and shop right from your couch or your phone and grab these stellar K-beauty products.
This trendy e-tailer is a “one stop shop for Asian beauty products,” per the brand. Some our our favorite brand are there, like Etide Hour, Sulwhasoo and CosRx. You could truly be going through the offerings for for hours. Try the viral cheek and lip tint first.
By now, you’ve probably seen Charlotte Cho extol the virtues of her favorite Korean beauty products. Well, Soko Glam is her shopping HQ. You’ll find a highly curated selection of Korean skincare products from brands such as Too Cool for School and Neogen, as well as color cosmetics. If it’s on Soko Glam, it’s already a cult product in Korea. Not sure what to try? Check out “The Klog,” where Cho writes about all the new products she’s trying, star ingredients to look out for, and K-beauty trends. She’s even launched her own skincare lines, Then I Met You and Good (Skin) Days Ahead.
Sarah Lee and Christine Chang founded Glow Recipe after working together at L’Oreal. The site first started as a K-beauty e-retailer stocking other brands, but as success grew, so did a brand new brand: Glow Recipe Skincare. The duo has had huge success with its watermelon and avocado-based lines.
Don’t dismiss Amazon as just a place to buy your favorite drugstore staples. The company partnered with multiple stellar Korean beauty brands to stock their skincare, haircare and color cosmetics, and it’s often the brands’ sole storefront in the US. We especially love I’m Meme, Etude House and The Face Shop for makeup, and d’alba Piedmont
, Elizabeth Mott and I Dew Care for skincare.
The Crème Shop
This ultra-affordable Korean beauty brand is known for its cute collabs with Hello Kitty, Trolls and Line Friends. There’s almost nothing this company doesn’t make — in adorable packaging, of course — including skincare, color cosmetics, body products, spa accessories, beauty tools, face masks and more. Almost every best-selling products costs less than $10.
A playground for skincare junkies, Peach & Lily is your go-to for highly vetted K-beauty products, including its own namesake brand. Founded by Alicia Yoon, a Harvard Business grad who went from beauty enthusiast to skincare expert, she fills the digital shelves of Peach & Lily with products she’s tried herself and sourced from her many trips to South Korea. The best part of this store? The variety. You’ll find lesser-known K-beauty brands (like Shangpree) alongside ones you’ve probably seen around (like Banila Co.), plus the stellar in-house line, so you’ll always have something new and amazing to try.
Famed for its skincare, Missha’s US webshop is the ultimate K-beauty destination. The best part of this store? Not only is shipping incredibly fast, but it always seems to be having a sale, offering up to 40 percent off the products you already wanted to try (hint: we suggest the cult BB creams). It’s also worth signing up for their newsletter so that you’ll know the second new products come in.
You might not expect Dermstore to be your spot for K-beauty goodies, but the luxe retailer has some of the best brands around. While you’re picking up Olaplex faves and awesome value sets, be sure to add Korean products from CosRx, 3Lab and Boscia, too. You won’t be sorry.
Don’t think Target is just here for your drugstore beauty needs. There are those too, of course. But while you’re picking up your usual favorites (plus, new clothes and toilet paper and basically everything else!), click on over to the Korean beauty section and find stellar brands including Sweet Chef, I Dew Care and AHC.
The beauty section of Urban Outfitters has become its own oasis of fun, international beauty brands. It offers a decent amount of K-beauty color cosmetics and skincare from bigger brands like TonyMoly and Hanskin. If you’re a K-beauty newbie, this is a great first stop. Not all UO stores carry every K-beauty brand featured on its website, but you can get a touch and feel of the products you’re considering, all while you’re browsing for your next ‘fit.
You may not have spotted them among their hundreds of brands, but Sephora has been gradually stocking some higher-end Korean skincare brands — Glow Recipe, Dr. Jart+ and its very own Primera — with some fun color cosmetics from Kaja.
You already shop at Ulta Beauty for its killer mix of both luxury and affordable products. We’ve been continually impressed with the way its added Korean beauty products to the mix, including Hanskin, Belif and I Dew Care.
The newest kid on the stateside block is a hodgepodge of every K-beauty brand you can think of, whether it’s high-profile or an indie darling. In addition to curating an extensive range of hair, makeup and skin essentials, AKOCO (an acronym for All About Korean Cosmetics), also has a blog where shoppers can read reviews and preview the monthly subscription box.
This K-beauty giant has a firm hold in the US market‚ since many of its greatest hits are already found in mainstays like Sephora. Previously, you couldn’t find their full range of products unless you visited one of their shops in Manhattan or Los Angeles — but now it has a fully-stocked online store. Now you can buy your Panda hand creams and Bunny face misters at midnight and have them in the amount of time it takes to ship from NYC.
This tiny boutique in Chinatown, NYC, is pretty much the gateway to all the new K-beauty products. With a wide range of skincare, haircare, and color cosmetics, you can just as easily find 10 new things to try as well as pick up your staples. If you’re not in NYC, it has an online shop that ships throughout the US. It also offers member discounts and freebies for frequent buyers — score.
A version of this story was originally published in December 2018.