The fitness sector is experiencing a clear expansion and is one of the industries with the most lucrative potential

The fitness industry is constantly growing and is one of the most attractive industries with the most lucrative potential. This is one of the ideas that Berry Van Veldhoven, CEO of PaleoTraining, has shared in the online seminar “Why invest in fitness in 2023? Key trends and opportunities.” and in which he outlines the reasons for investing in the fitness industry, an industry that has experienced annual growth of 8.71% (CARG 2-26), which has led our market to reach an estimated volume of 79.91 billion US dollars.

Current trends offer interesting opportunities for those seeking to stand out in this market

Berry Van Veldhoven firmly believes that investing in the fitness sector in 2023 is a very wise strategic decision, as fitness has become a fundamental tool for maintaining a healthy life. The pandemic highlighted the importance of health and wellness, leading to a significant increase in demand for fitness-related products and services. And today more and more people are adopting a mindful, active lifestyle, with an increasing focus on disease prevention. Added to all this is technological innovation and the development of Artificial Intelligence that are revolutionizing our industry and providing new opportunities to improve the personalized experience of users, which results in their satisfaction and willingness to invest even more in their well-being and quality. of life. The combination of these factors, together with the great growth potential of the fitness market, makes the return on investment in the sector extremely attractive and very promising.

The five key trends in fitness in 2023

The speaker, with more than 15 years of experience and a deep practical knowledge of the fitness industry, outlines the five key trends in the sector, starting with the clear demand for a comprehensive, holistic and hybrid type of fitness. A fitness that combines movement, nutrition, well-being and community, in addition to both face-to-face and online options that provide a complete experience for customers so that they can find everything they need for a healthy and happy life in one place. And it is that this type of comprehensive products, with its very popular hybrid modality due to the increase in remote work and the need for flexibility after the pandemic, allows users to adapt their exercise and well-being routines to their schedules and preferences, without losing the community and belonging that the face-to-face experience provides.

The second market trend lies in exclusivity. In contrast to conventional gyms, highly personalized boutique centers are sought after today. Studios that are characterized by their specialization, intimate and unique environment, highly trained instructors, an online offer that provides that additional value and a close and cohesive community. Berry Van Veldhoven wanted to point out that, although these new “gyms” may have medium, medium/high prices, users value their personalization, individualized attention and the feeling of belonging that they offer, as opposed to the anonymity and generality of gyms conventional ones that, although they have lower prices, are much more crowded, with dispersed communities, very limited training for professionals and only provide face-to-face activity.

A natural movement and nutrition-based approach is another consumer preference in 2023. “Consumers are looking for options that promote health and wellness in a natural and sustainable way. This involves more organic and natural food choices, more holistic exercise practices and training methods that align with the natural functioning of the human body,” explains Berry Van Veldhoven, who adds, “the trend is towards greater awareness of quality. and the source of food, as well as the incorporation of certain natural exercises that improve the functionality and mobility of our body”.

Another of the key trends in the 2023 fitness sector is the incorporation of technology. The application of massive Artificial Intelligence allows the customization and automation of training programs that are increasingly varied and better adapted to the different needs and levels of users, allow measuring their performance, making corrections to their movements in time and adjust the nutritional plans according to the specific objectives of each of them. And all this allows for stronger, happier users with less risk of injury, since they receive much more personalized attention adapted to their needs and levels.

The CEO of PaleoTraining closes the section on the five key trends in fitness in 2023 with the idea that today fitness is no longer limited to physical exercise, but must encompass health in its entirety and go hand in hand with well-being mental and emotional. A paradigm shift that involves incorporating practices such as breathing, meditation or mindfulness into the programs of the centers in order to promote an integral balance in people’s lives. And it is that meditation and mindfulness practices are increasingly valued as tools for self-care and to allow greater general well-being to be achieved.

Berry Van Velhoven also points out that the fitness sector is facing significant challenges, such as the fact that competition in the market has intensified with the constant appearance of new proposals and approaches. This clearly puts a strain on established brands struggling to retain their customers in an increasingly competitive environment. To overcome these challenges, the CEO of PaleoTraining proposes that companies offer unique and differentiated products and services that are attractive and capture the attention of consumers in an increasingly demanding and constantly evolving market.

As a conclusion to the webinar, it is pointed out that these changes in trends can be an opportunity and demand that companies adapt and focus on providing exceptional experiences, face-to-face and online, where aspects such as movement, nutrition, well-being and community are holistically integrated. , while incorporating sustainable practices into their business models. And all to meet the demands and expectations of consumers who are increasingly demanding and aware of their well-being and the environmental impact that all this entails. Thus, all those who can offer boutique, holistic, sustainable and technological products and services will be well positioned to seize the opportunities of this dynamic and ever-growing fitness market in 2023.

The online seminar “Why invest in fitness in 2023? Key Trends and Opportunities” which can be found on the brand’s YouTube channel