Home Fitness Training Define Your Value as a Nutrition & Fitness Coach with the SAVE Marketing Model

Define Your Value as a Nutrition & Fitness Coach with the SAVE Marketing Model

13 min read

As a coach and an entrepreneur, you have got discovered about the many aspects of working and rising a enterprise. Your advertising and marketing technique is a part of your marketing strategy, the place you describe how you’ll talk the worth of your teaching enterprise and, in the end, invite individuals to have interaction with you as a consumer. 

For many years, advertising and marketing methods have adopted the 4 Ps mannequin to construct a advertising and marketing combine, which is a set of controllable, tactical advertising and marketing instruments which might be blended collectively to encourage your area of interest market to purchase your product and companies. A a lot newer advertising and marketing mannequin, known as SAVE, shouldn’t be solely gaining attention in the advertising and marketing world at massive, however it might even be way more related for health coaches trying to up their advertising and marketing sport. 

Keep studying to discover ways to use SAVE advertising and marketing in your health teaching enterprise technique. 


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Coaches: Say Goodbye to the 4 Ps of Traditional Marketing

Since the 1960s, the go-to-model for designing and implementing a advertising and marketing combine has been the 4 Ps mannequin. The Ps stand for product, worth, place, and promotion, and every of those ideas is got down to be instruments which might be blended to assist achieve the attention of the market. The mannequin has served companies of all sizes to construct product- and service-focused methods; nonetheless, in 2013, a contender to the distinguished advertising and marketing mannequin got here to fruition. 

In a world the place companies are pushed to ship options to issues and unmet wants, the concept of merely describing a product appears to fall quick. Additionally, in industries the place, at first sight, product and repair choices seem comparable, the mannequin could be very limiting with regards to speaking about differentiators, or what makes your choices completely different (higher!) than your opponents’. 

Make Way for the SAVE Model

Researchers at the Harvard Business Review launched the SAVE model in 2013 as a substitute for the 4 Ps, particularly as an alternate for Business to Business (B2B) entrepreneurs. As you’ll see in the description of every aspect of the SAVE acronym beneath, it confirmed potential for a number of industries to take their market considering to a different stage by making use of the mannequin.

S is for Solution

Instead of specializing in describing the product, the S focuses on describing how your choices meet a want or remedy a drawback.  

A is for Access

The second P of the 4 Ps is for “place,” however in the SAVE mannequin, the focus shifts to entry. In a digital world, “place” shouldn’t be solely obscure, nevertheless it additionally doesn’t mirror the journey a consumer must take to make a buy or change into a consumer. Access, on the different hand, considers the interplay between a number of channels shoppers and prospects can take to in the end purchase into your small business. 

V is for Value

Before specializing in the worth, potential leads are focused on the worth that a services or products gives. A deal with worth helps the enterprise articulate the advantages of acquiring their services or products for his or her lives. 

E is for Education

The remaining P of the 4 Ps is “promotion,” and it tends to mirror a firm voice that should persuade prospects to purchase in via promoting, PR, and private promoting. The SAVE mannequin shifts the focus from promotion to training. This device helps entrepreneurs present data that’s particular to how shoppers’ wants will likely be met and the way their issues will likely be solved. It additionally takes into consideration the a number of factors of contact companies have with potential prospects in the buy cycle, and every of these factors of contact is a chance to teach potential shoppers and prospects. 

How the Save Model Can Up Health Coaches’ Marketing Game

The SAVE advertising and marketing mannequin might help you place your teaching companies for a market that’s continuously reworking and turning into extra competitive. Here is how one can apply the SAVE mannequin to your teaching enterprise. 


Once you know your niche inside the health teaching world, you may start figuring out a few of the important roadblocks individuals expertise to dwell the healthy life they want. This will enable you to body options to these issues via the companies and packages you present. 

If you went the conventional route and described your companies by the variety of hours they embody and the strategies you employ, potential shoppers could have bother differentiating you from different health coaches. 

On the different hand, in case your advertising and marketing technique approaches shoppers by letting them know you perceive their health issues and have a answer to them, they’re much extra more likely to interact with you. 


Online coaching services are a nice method to implement the entry aspect of the SAVE mannequin. Through social networks, your web site, and in-person classes, there are various methods for potential shoppers to realize entry to your companies and see how they add worth to their lives. The idea of entry additionally understands that a potential consumer could first interact with your free content material in your Instagram, however then really feel motivated to buy certainly one of your short-term applications, and finally certainly one of your long-term applications. 

Having a clear image of how potential leads can study your options and have the alternative to have interaction with your small business on completely different ranges will enable you to achieve a larger sense of the energy of your advertising and marketing technique. 


In the teaching world, articulating your worth is essential to your success. Unlike companies which have the purpose of promoting never-before-seen merchandise on the market, as a health coach, your potential for capturing shoppers and rising your small business relies on how one can remedy your area of interest’s health challenge higher than your competitor. 

Whether it’s your distinctive technique of teaching, your one-of-a-kind program, or the modern manner you talk with your shoppers, the worth you supply will usually be extra vital than the prices you set


Just like training might help empower your shoppers to have management over their health, fitness, and wellbeing, training additionally empowers shoppers to make the choice to change into your consumer. When you’ll be able to talk how your companies meet their health wants in a manner that works for his or her way of life, they really feel assured that they’re making the proper choice. 

Main Takeaways

It’s time to take a recent have a look at your health teaching enterprise’s advertising and marketing technique. The SAVE framework responds higher to the present market, the place worth is extra vital than worth and folks need options to their issues relatively than merchandise. 


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