Lululemon and Xponential Fitness renew partnership by adding more digital workouts to lululemon Studio
Lululemon and Xponential Fitness announce the renewal of their partnership, adding an expanded selection of digital workouts to the lululemon Studio. Xponential Fitness will soon increase the number of Pure Barre, Rumble, AKT and YogaSix workouts on the lululemon Studio platform. This exciting collaboration builds on the success of the initial launch last October and further enhances the offerings available to lululemon Studio members.
Lululemon Studio has quickly become a leading destination for live-streamed and on-demand fitness classes. Lululemon Studio subscribers have enjoyed access to over 10,000 classes, and now they can enjoy even more variety with the largest number of workouts from Xponential Fitness brands. Members of the lululemon Studio can not only stream a wide range of workouts, with classes from Pure Barre, Rumble, AKT and YogaSix, but they can also take advantage of discounted classes at these brands’ physical locations across the country.
“Xponential recognizes the evolving landscape of the modern fitness consumer, who is looking for the perfect mix of digital and in-person workouts that meet their diverse needs,” said Garrett Marshall, president of Xponential+. “In keeping with lululemon’s vision, Xponential is dedicated to bridging the gap between digital and in-person fitness experiences. We recognize the dynamic expectations of today’s hybrid fitness consumer and are excited to continue our partnership with lululemon.”
“We are thrilled to expand our partnership with Xponential Fitness and bring an expanded selection of their world-class workouts to the lululemon Studio,” said Celeste Burgoyne, president, Americas and Global Guest Innovation at lululemon. “Our guests are looking for hybrid fitness options, and this extension of our partnership will allow them to continue to access workouts from Pure Barre, Rumble, AKT, and YogaSix, both digitally and through in-person fitness experiences.”
Xponential workouts in the lululemon Studio feature highly-qualified instructors from Xponential’s own digital platform, Xponential+ (XPLUS), available with a free trial for those who haven’t experienced Xponential Fitness’s transformative workouts.
The partnership between lululemon and Xponential Fitness represents a significant step in furthering Xponential’s mission of making boutique fitness accessible to all. Xponential Fitness has expanded its digital presence to complement the studio workouts available at its more than 2,500 locations around the world.
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About Xponential Fitness Inc
Xponential Fitness, Inc. is the world’s largest franchisor of boutique fitness brands. Through its mission to make boutique fitness accessible to all, the Company operates a diversified platform of ten brands spanning verticals including Pilates, indoor cycling, barre, stretching, rowing, dance, boxing, running, functional training and yoga. In partnership with its franchisees, Xponential Fitness offers energetic, accessible, and personalized training experiences led by highly-qualified instructors at studio locations in 49 US states and Canada, and through master franchises or international expansion agreements in 16 countries. additional. The Xponential Fitness portfolio of brands includes Club Pilates, the largest Pilates brand in the United States; CycleBar, the largest indoor cycling brand in the United States; StretchLab, a concept that offers individual and group stretching services; Row House, the largest franchised indoor rowing brand in the United States; AKT, a dance-based cardio workout that combines toning, intervals, and circuits; YogaSix, the largest franchised yoga brand in the United States; Pure Barre, a full-body workout that uses the ballet barre to perform small isometric movements, and the largest Barre brand in the United States; STRIDE, a treadmill-based cardiovascular and strength training concept; Rumble, a boxing-inspired full-body workout; and BFT, a strength-based and functional training program.
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About Lululemon Athletica Inc.
Lululemon Athletics Inc. It is a technical sports apparel, footwear and accessories company for yoga, running, training and most other activities, creating transformative products and experiences that build meaningful connections, unlocking greater possibilities and well-being for all. Setting the standard in fabric innovation and functional designs, lululemon works with yogis and athletes in local communities around the world for ongoing research and product feedback.
