Salter pulls muscle. The Spanish manufacturer of training equipment anticipates a growth of 8% in its turnover in 2023reaching a turnover of 12.5 million euros, according to CMD Sports.
The CEO of Salter, Marta Peydro, has indicated in the aforementioned medium that “we are going through a very good moment in general and we trust that this trend will continue during the second half of the year”.
Also, during the first half of this year, The company has experienced a 10% increase in its turnover derived from its business division for gyms. As for domestic fitness, the demand in the first semester has “stagnated”.
During the first half of 2023, the company has launched Salter Cloud, a cloud ecosystem developed entirely by the brand and consisting of a digital platform that connects with the new lines of Smart equipment from Salter, both for bodybuilding and cardio. professional range and home fitness.
In the first semester, Salter has registered a 7% increase in its export volume. Despite not opening up new international markets in the field of professional facilities, the company has recorded significant growth in revenue from its clients in the hotel sector.
Salter has registered a 7% increase in its exports until June 2023
A couple of years ago, Salter got the exclusive right to distribute two cardio product lines from the Taiwanese Circle. The objective of the Asian brand was to grow in the Spanish market, and it entrusted Salter with the distribution of its machines in the territory.
The company was founded in 1946, but it was not until 1979 when he made the leap to sport. Since then it has established itself as one of the main Spanish equipment brands, and now it has chosen to expand the range of products through associations with foreign firms.
The post-pandemic recovery of the fitness sector is a reality, and an example of this is the level of billing that some chains are reaching. Recently, Paidesport announced that it plans to increase its turnover by 14% in 2023, going from seven million euros last year to eight million euros this year. In addition, Fit20, the studio chain based in Hattem (the Netherlands), plans to open five new gyms in Spain, with Barcelona and Madrid as the main markets.
