The ON AIR fitness gym chain launches to conquer the Spanish market by opening its first center in Valencia
ON AIR fitness, the French gym chain, already has 30 centers in its country and lands in Spain with the opening of the first of its centers in Spanish territory, in which it has already announced two new openings: in Madrid and Barcelona. The subscription does not have permanence and is weekly, it can also be shared with a family member and access the entire network of gyms in the chain. The trainings are to the rhythm of the music of their DJ.
The center of Valencia is located at Gran Vía de las Germanías 18-20. It has 1,100m2 of facilities where you can find cardio training, boxing, bodybuilding, cross training, strength and free weight training, among others. The machinery is high-end, with brands such as Technogym, Gym80 and Hammer Strength.
Among its multiple areas, they have a specific area for women, with equipment designed to meet their needs based on their morphology.
It has a disruptive design.
The reception is set up in the form of nestable containers, chic changing rooms, a bright cardio area, an urban strength area, a cross training area set in a disused factory, a chic and old school boxing room, a baroque space for women, a Ninja circuit. The brick walls, the concrete effect, the black subway tiles, the baroque wallpaper. The materials complement each other to reinforce the strong design characteristics of the ON AIR clubs. Thanks to the daring of its underground aspect, ON AIR gyms allow you to immerse yourself in a motivating environment in which Enlightenment stands out. brick and metal.
Train to the beat of your DJ’s music to motivate users
Train to the rhythm of your sounds and playlists, all designed especially for ON AIR. With the opportunity also to attend live mixing sessions in the clubs.
Sam One
Renowned house DJ with hiphop and reggae influences, DJ Sam One motivates the ON AIR community with urban and house sounds.
minjour
Minjour is a DJ and producer from Paris who has been entertaining audiences internationally for over 10 years. His first big single, “Everlasting”, in collaboration with Jo Mersa Marley, was very well received with more than eight million views in two days. Discover Minjour playlists and mixes in your ON AIR clubs!
In addition, users will be able to expand their musical experience by listening to ON AIR playlists on Deezer, Spotify or Soundcloud.
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About ON AIR, family success story
Claude Bolle, a former paper mill engineer and recently retired, was a member of an independent fitness club. The club went bankrupt and Claude Bolle decided to take over the business by creating his first fitness club. At that time, affiliations at that time had a minimum duration of 2 years and were financed by credit companies, Claude Bolle decided to follow the example of Canal + and make customers pay their subscriptions month by month. In 1995, the direct debit subscription formula, now adopted by 95% of the clubs in France, had just been born.
In 2005, his son Jacques Bolle, former elite athlete, training lawyer (sports law) and former president of a sports federation, joined him to take over and create new clubs. he surrounds himself with a team of executives and opts for the low-cost model for the development of his group.
In 2017, based on his experience, Jacques Bolle and his team decided to leave the moving and Fitness Park networks to create the on-air brand, transforming its six clubs into a Parisian region.
In 2019 the ON AIR franchise was launched, which was an immediate success. In 3 years, despite the difficult sanitary conditions, many clubs under the ON AIR brand opened in the Paris region, in the provinces and abroad.
In June 2023, ON AIR celebrates its thirty-second club with the opening of ON AIR Nice. Many club projects will materialize in the coming months.
Frédéric Vallet, CEO of the group:
“This success is above all a family story that began more than 25 years ago”
