Anytime Fitness finalizes the opening of a franchised club in Lleida
Scheduled for autumn, the inauguration of Anytime Fitness Parc de l’Aigua is the third that it has shown so far in 2023, after those of Foners and Inca, both in Mallorca.
19 minutes ago
Anytime Fitness, the world’s largest chain of convenience gyms, is growing again in Spain with the opening next autumn of a club in Lleida, between the La Bordeta neighborhood and the city’s Parc de l’Aigua, in a residential area and newly built, as just announced from the headquarters. The new club will be managed by its franchisee Lluís Rodríguez Boldu, It will have an area of 850 square meters (1,750 if one takes into account its exterior surface and the car park with more than 30 spaces) and will be open 24 hours a day, 365 days a year.
Rodríguez Boldú maintains that he is “very happy and satisfied” with the start of the pre-sale of his future club, whose conditioning works are already underway to offer its future members a space in which to practice sports and improve their health, well-being and quality. of life.
Objective: 750 members for the opening
Anytime Fitness Parc de l’Aigua has the objective of reaching the opening day with more than 750 users registered in its ranks. “We are very happy with the reception our club is having. In these early days, people of all kinds and of all ages are coming to register. I believe that the flexible hours that we offer and the personalization of the training sessions that we propose are the key to this very good reception”.
This new space is the first club of the franchise that offers the new training plans from its pre-sale Coach Suite. “These new programs are ideal for all those people who seek the help and advice of a coach; who want to ensure their results, measure their progress and get the most out of each workout, in the gym, at home, in the park… At any time and in any place, but under the supervision of a professional”, summary from the company . In addition to even more personalized monitoring by a coach, These programs base their effectiveness on the use of the most advanced technologies.
For those users who prefer the strength and motivation of group training, Anytime Fitness Parc de l’Aigua offers COACHING+, adding to all the aforementioned services training in small groups for initiation, fat burning or muscle building (Base, Build, Burn , in its acronym in English).
And regarding the directed classes, this new club will teach daily yoga, zumba, pilates or GAP, among others, and will offer the option of continuing training inside or outside its facilities, with more than 1,100 training plans and more than 8,000 exercises that have apps by Anytime Fitness.
New image and sustainability
Anytime Fitness Parc de l’Aigua, which will generate six jobs, will be the first club in Spain to display all the elements and colors of the latest Anytime Fitness brand manual, presented just a few weeks ago. “The new gradients make the clubs even more up-to-date and fresh, the purpose of which is to adapt to new trends and to an increasingly demanding and young public.”
The club, “in which there will be a lot of natural lighting thanks to the large windows on our façade”, is also an example of sustainability, recalls Rodríguez Boldú. “On the surface of the building we have placed solar panels that will allow us to be, for the moment, self-sufficient in 30% of our electricity consumption.”
The opening of Anytime Fitness Parc de l’Aigua is the third that the sum teaches so far in 2023, after those of Foners and Inca, both in Mallorca. “We have several projects on the table and several openings already signed so that various spaces will see the light of day between now and the end of the year,” he explains. Alexis Sekulits, Director of Expansion of the company in Spain. Among the openings scheduled for the coming months, the chain has two in Madrid and two more in Catalonia, as well as some additional ones that are already being negotiated to take place in other regions of Spain.