F1-IMG, Dick’s Sporting Goods, Wexer-Intelivideo, Inter Milan- Recrowd
In a day marked by the possible sale of McFit and the reduction in the debt issue of FC Barcelona, the sports industry has left other news:
F-1 sells IMG its emission rights on the planes until 2025
The World Championship of Motorsports has sealed an agreement with the sports marketing agency to ensure the broadcast of the competition on planes. Sport 24 and Sport 24 Extra will broadcast over 150 hours of live coverage, plus highlights from every race weekend for fans on the planes. The economic details of the agreement that will last for the next three years are unknown.
Dick’s Sporting Goods grows outdoors with the purchase of a brand from Walmart
The American chain, dedicated to the distribution of sporting goods, has acquired Moosejaw, Walmart’s retailer specializing in outdoor sports. The financial details of the operation have not been disclosed.
Wexer grows in the United States with the purchase of the Intelivideo fitness class platform
The virtual training platform has announced the acquisition of the fitness platform. As part of the agreement, Intelivideo clients will become part of Wexer. The financial details of the deal are unknown.
Inter innovates: signs a real estate crowdfunding as sponsor
The Serie A club has joined the crowdfunding platform Recrowd of the real estate sector as a sponsor until the 2024-2025 season. As part of the agreement, the platform will have brand visibility in the Italian club’s matches. The financial details of the operation have not been disclosed.